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Power on the hands of great multinationals

Social premium: part of the money is reinvested on the community

The greatest number of intermediaries possible, that way a greater number of people can benefit from the product.

Transparency and responsibility

Fair trade practices

Jobs for everybody: men, women, kids...

Respect for the environment

Payment in advance

The greatest benefit possible for the intermediaries

Equal rights for men and women

Short-term relationship with producers. If they take turns, more cooperatives will be given the opportunity to participate

Creating opportunities for economically disadvantaged producers.

The most important thing is that the final product is the cheapest possible.

Healthy and safe working environment