Power on the hands of great multinationals
Social premium: part of the money is reinvested on the community
The greatest number of intermediaries possible, that way a greater number of people can benefit from the product.
Transparency and responsibility
Fair trade practices
Jobs for everybody: men, women, kids...
Respect for the environment
Payment in advance
The greatest benefit possible for the intermediaries
Equal rights for men and women
Short-term relationship with producers. If they take turns, more cooperatives will be given the opportunity to participate
Creating opportunities for economically disadvantaged producers.
The most important thing is that the final product is the cheapest possible.
Healthy and safe working environment